1. ADIDAS (ADIDAS) 18.9% 0
2. NIKE (NIKE) 17.9% +2
3. ZARA (ZARA) 15.4% -1
4. OSTIN (OSTIN) 14.9% -1
5. GLORIA (GLORIA) 10.1% 0
6. H&M (H&M) 5.6% 0
7. PUMA (PUMA) 5.4% 0
8. ТВОЕ (ТВОЕ) 5.1%
9. ZOLLA (ZOLLA) 3.6% 0
10. MANGO (MANGO) 3.2% -
1. ADIDAS (ADIDAS) 17.9% 0
2. ZARA (ZARA) 16.6% 0
3. OSTIN (OSTIN) 15.2% +1
4. NIKE (NIKE) 14.8% -1
5. GLORIA (GLORIA) 10.8% +1
6. H&M (H&M) 6.4% -1
7. PUMA (PUMA) 4.8% +1
8. REEBOK (REEBOK) 4.8% -
9. ZOLLA (ZOLLA) 4.4% -
10. BERSHKA (BERSHKA) 4.3% -
1. ADIDAS (ADIDAS) 19.1% +1
2. ZARA (ZARA) 16.3% -1
3. NIKE (NIKE) 14.7% 0
4. OSTIN (OSTIN) 11.1% 0
5. H&M (H&M) 10.9% 0
6. GLORIA (GLORIA) 10.6% 0
7. MANGO (MANGO) 5.8% 0
8. PUMA (PUMA) 4.1% +2
9. LEVI'S (LEVI'S) 3.9% -1
10. UNIQLO (UNIQLO) 3.5%
1. ZARA (ZARA) 18.2% +1
2. ADIDAS (ADIDAS) 17% -1
3. NIKE (NIKE) 16.8% +1
4. OSTIN (OSTIN) 13.9% -1
5. H&M (H&M) 10.7% 0
6. GLORIA (GLORIA) 6.5% +1
7. MANGO (MANGO) 5.5% +1
8. LEVI'S (LEVI'S) 4.1% -2
9. BERSHKA (BERSHKA) 4% -
10. PUMA (PUMA) 3.3%
1. ADIDAS (ADIDAS) 19.6% +2
2. ZARA (ZARA) 15.2% 0
3. OSTIN (OSTIN) 14.4% -2
4. NIKE (NIKE) 12.3% +1
5. H&M (H&M) 10.6% -1
6. LEVI'S (LEVI'S) 7.8% +2
7. GLORIA (GLORIA) 6.9% +2
8. MANGO (MANGO) 5.4% -2
9. OGGI (OGGI) 4.3% -2
10. ZOLLA (ZOLLA) 3.3% 0
1. OSTIN (OSTIN) 17.2% 0
2. ZARA (ZARA) 17.1% 0
3. ADIDAS (ADIDAS) 15.5% 0
4. H&M (H&M) 13.9% +1
5. NIKE (NIKE) 11.1% -1
6. MANGO (MANGO) 6.4% +3
7. OGGI (OGGI) 5.9% -1
8. LEVI'S (LEVI'S) 5% 0
9. GLORIA (GLORIA) 4.5% -2
10. ZOLLA (ZOLLA) 3.4% -
1. OSTIN (OSTIN) 16.7% +4
2. ZARA (ZARA) 16% 0
3. ADIDAS (ADIDAS) 14.5% -2
4. NIKE (NIKE) 12.4% 0
5. H&M (H&M) 11.4% -2
6. OGGI (OGGI) 8.4% -
7. GLORIA (GLORIA) 5.9% 0
8. LEVI'S (LEVI'S) 5.6% 0
9. MANGO (MANGO) 4.9% -3
10. BERSHKA (BERSHKA) 4.4% -1
1. ADIDAS (ADIDAS) 17.4% +1
2. ZARA (ZARA) 16.4% -1
3. H&M (H&M) 14% +1
4. NIKE (NIKE) 12.9% -1
5. OSTIN (OSTIN) 12.2% 0
6. MANGO (MANGO) 6.5% 0
7. GLORIA (GLORIA) 6%
8. LEVI'S (LEVI'S) 4.9% -1
9. BERSHKA (BERSHKA) 4.9% -1
10. ZOLLA (ZOLLA) 4.8%
1. ZARA (ZARA) 20.1% +1
2. ADIDAS (ADIDAS) 15.2% -1
3. NIKE (NIKE) 13.4% +1
4. H&M (H&M) 12.7% +3
5. OSTIN (OSTIN) 11.8% -2
6. MANGO (MANGO) 8.2% 0
7. LEVI'S (LEVI'S) 5.4% -2
8. BERSHKA (BERSHKA) 4.7% -
9. COLLINS (COLLINS) 4.3% -
10. MARKS&SPENCER (MARKS&SPENCER) 4.1% -
1. ADIDAS (ADIDAS) 22.7% 0
2. ZARA (ZARA) 16% 0
3. OSTIN (OSTIN) 13.3% +1
4. NIKE (NIKE) 12.5% -1
5. LEVI'S (LEVI'S) 8.1% +3
6. MANGO (MANGO) 7.8% +1
7. H&M (H&M) 5.4% -2
8. OGGI (OGGI) 4.9% -2
9. ARMANI (ARMANI) 4.8% -
10. REEBOK (REEBOK) 4.6%
1. ADIDAS (ADIDAS) 19.6% 0
2. ZARA (ZARA) 16.4% 0
3. NIKE (NIKE) 11.4% 0
4. OSTIN (OSTIN) 11.3% +1
5. H&M (H&M) 10.7% +1
6. OGGI (OGGI) 8.1% -2
7. MANGO (MANGO) 7.9% 0
8. LEVI'S (LEVI'S) 6% +1
9. COLLINS (COLLINS) 4.4% -1
10. MARKS&SPENCER (MARKS&SPENCER) 4.2% -
1. ADIDAS (ADIDAS) 24% 0
2. ZARA (ZARA) 17.2% 0
3. NIKE (NIKE) 11.9% 0
4. OGGI (OGGI) 10.4% +1
5. OSTIN (OSTIN) 10% -1
6. H&M (H&M) 7.3% +2
7. MANGO (MANGO) 5.7% -1
8. COLLINS (COLLINS) 5%
9. LEVI'S (LEVI'S) 4.3% 0
10. BERSHKA (BERSHKA) 4.2%
1. ADIDAS (ADIDAS) 24% 0
2. ZARA (ZARA) 15.1% 0
3. NIKE (NIKE) 11.5% +2
4. OSTIN (OSTIN) 11.4% +3
5. OGGI (OGGI) 10.3% -2
6. MANGO (MANGO) 6.9% -2
7. LACOSTE (LACOSTE) 5.8%
8. H&M (H&M) 5.7%
9. LEVI'S (LEVI'S) 5% -3
10. MARKS&SPENCER (MARKS&SPENCER) 4.3%
1. ADIDAS (ADIDAS) 17.8% 0
2. ZARA (ZARA) 16.6% 0
3. OGGI (OGGI) 15.5% 0
4. MANGO (MANGO) 10% +1
5. NIKE (NIKE) 8.4% +1
6. LEVI'S (LEVI'S) 7.3% +2
7. OSTIN (OSTIN) 7.1% -3
8. MEXX (MEXX) 6.4%
9. ARMANI (ARMANI) 5.5%
10. D&G (D&G) 5.4% -1
1. ADIDAS (ADIDAS) 38.6%
2. ZARA (ZARA) 28.4%
3. OGGI (OGGI) 12%
4. OSTIN (OSTIN) 11.9%
5. MANGO (MANGO) 3.2%
6. NIKE (NIKE) 1.5%
7. SELA (SELA) 1.5%
8. LEVI'S (LEVI'S) 1.3%
9. D&G (D&G) 0.9%
10. SAVAGE (SAVAGE) 0.7%


* Опрашивались все респонденты
**От назвавших один из брендов TOP-10 в категории

Цитата:

Джим Стенджел Джим Стенджел
вице-президент компании «Procter & Gamble» по глобальному маркетингу

« Если бренд приносит многомиллионную прибыль, за ним стоит нечто большее, чем рациональная приверженность потребителей. Я считаю, что все подобные бренды занимают особое место в их сердцах и являются Lovemarks »

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История:

Купил в Москве часы Tissot, поехали отдыхать в Сочи. Купался в море, ремешок расстегнулся и 20000 уплыли на дно морское.

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