1. SAMSUNG (SAMSUNG) 20.1% 0
2. SONY (SONY) 9.6% +1
3. APPLE (APPLE) 9.5% +3
4. ADIDAS (ADIDAS) 8.4% -2
5. NIKE (NIKE) 8% -1
6. NOKIA (NOKIA) 5% -1
7. BOSCH (BOSCH) 4.7% 0
8. LG (LG) 4.5% +1
9. COCA-COLA (COCA-COLA) 4.2% -1
10. PHILIPS (PHILIPS) 3.8% 0
11. ASUS (ASUS) 3% +3
12. ZARA (ZARA) 2.7% +1
13. LENOVO (LENOVO) 2.5%
14. MERCEDES (MERCEDES) 2.2%
15. BMW (BMW) 2.2% +3
16. PANASONIC (PANASONIC) 2.1% -5
17. NESTLE (NESTLE) 1.9% -1
18. TOYOTA (TOYOTA) 1.9%
19. CHANEL (CHANEL) 1.9% -4
20. IKEA (IKEA) 1.8%
1. SAMSUNG (SAMSUNG) 18.2% 0
2. ADIDAS (ADIDAS) 11.9% +1
3. SONY (SONY) 9.3% -1
4. NIKE (NIKE) 7.3% +2
5. NOKIA (NOKIA) 7.1% -1
6. APPLE (APPLE) 6.9% -1
7. BOSCH (BOSCH) 5.4% 0
8. COCA-COLA (COCA-COLA) 4.1% +3
9. LG (LG) 4% 0
10. PHILIPS (PHILIPS) 3.4% -2
11. PANASONIC (PANASONIC) 2.8% -1
12. REEBOK (REEBOK) 2.6%
13. ZARA (ZARA) 2.5% -1
14. ASUS (ASUS) 2.3% -1
15. CHANEL (CHANEL) 2.3%
16. NESTLE (NESTLE) 2% -1
17. NIVEA (NIVEA) 2%
18. BMW (BMW) 2% -1
19. OSTIN (OSTIN) 1.9%
20. ECCO (ECCO) 1.9%
1. SAMSUNG (SAMSUNG) 18.5% 0
2. SONY (SONY) 10.2% +1
3. ADIDAS (ADIDAS) 9.4% +1
4. NOKIA (NOKIA) 8.2% -2
5. APPLE (APPLE) 6.7% 0
6. NIKE (NIKE) 6.5% 0
7. BOSCH (BOSCH) 5% 0
8. PHILIPS (PHILIPS) 4.8% 0
9. LG (LG) 4.4% 0
10. PANASONIC (PANASONIC) 3.8% +1
11. COCA-COLA (COCA-COLA) 3.2% -1
12. ZARA (ZARA) 2.7% +1
13. ASUS (ASUS) 2.7% -1
14. TOYOTA (TOYOTA) 2.4% 0
15. NESTLE (NESTLE) 2.3% +3
16. CHRISTIAN DIOR (CHRISTIAN DIOR) 2%
17. BMW (BMW) 1.9% -1
18. H&M (H&M) 1.8%
19. CANON (CANON) 1.8%
20. HTC (HTC) 1.7%
1. SAMSUNG (SAMSUNG) 18.8% 0
2. NOKIA (NOKIA) 10.3% +1
3. SONY (SONY) 9.7% -1
4. ADIDAS (ADIDAS) 8.5% 0
5. APPLE (APPLE) 6.2% +3
6. NIKE (NIKE) 5.1% +3
7. BOSCH (BOSCH) 5% -1
8. PHILIPS (PHILIPS) 4.7% -1
9. LG (LG) 4.7% +1
10. COCA-COLA (COCA-COLA) 3.9% +2
11. PANASONIC (PANASONIC) 3.8% -6
12. ASUS (ASUS) 2.5% +1
13. ZARA (ZARA) 2.4%
14. TOYOTA (TOYOTA) 2.2% 0
15. HP (HP) 2.1% +2
16. BMW (BMW) 2.1% +4
17. ACER (ACER) 2.1%
18. NESTLE (NESTLE) 2%
19. REEBOK (REEBOK) 2%
20. MERCEDES (MERCEDES) 1.9%
1. SAMSUNG (SAMSUNG) 16.9% +1
2. SONY (SONY) 12.5% +1
3. NOKIA (NOKIA) 12.2% -2
4. ADIDAS (ADIDAS) 8.9% 0
5. PANASONIC (PANASONIC) 5% 0
6. BOSCH (BOSCH) 4.9% +1
7. PHILIPS (PHILIPS) 4.5% -1
8. APPLE (APPLE) 4% +5
9. NIKE (NIKE) 3.7% -1
10. LG (LG) 3.7% 0
11. GILLETTE (GILLETTE) 3.5%
12. COCA-COLA (COCA-COLA) 3.4% -3
13. ASUS (ASUS) 2.9% +1
14. TOYOTA (TOYOTA) 2.1% -3
15. CANON (CANON) 2% +4
16. NIVEA (NIVEA) 2%
17. HP (HP) 2% -5
18. L'OREAL (L'OREAL) 2% -2
19. CHRISTIAN DIOR (CHRISTIAN DIOR) 1.9%
20. BMW (BMW) 1.8% -3
1. NOKIA (NOKIA) 15% +2
2. SAMSUNG (SAMSUNG) 14.7% -1
3. SONY (SONY) 12.9% -1
4. ADIDAS (ADIDAS) 6.4% +2
5. PANASONIC (PANASONIC) 5.5% -1
6. PHILIPS (PHILIPS) 4.9% +4
7. BOSCH (BOSCH) 4.2% +1
8. NIKE (NIKE) 4% +5
9. COCA-COLA (COCA-COLA) 3.6% +7
10. LG (LG) 3.6% +4
11. TOYOTA (TOYOTA) 3.3% -6
12. HP (HP) 2.8% -1
13. APPLE (APPLE) 2.7%
14. ASUS (ASUS) 2.6% -5
15. MERCEDES (MERCEDES) 2.5% +3
16. L'OREAL (L'OREAL) 2.5%
17. BMW (BMW) 2.4% +2
18. CHANEL (CHANEL) 2.2%
19. CANON (CANON) 2.1% -12
20. NESTLE (NESTLE) 2%
1. SAMSUNG (SAMSUNG) 15.4% +1
2. SONY (SONY) 14.7% -1
3. NOKIA (NOKIA) 13.7% 0
4. PANASONIC (PANASONIC) 5.8% 0
5. TOYOTA (TOYOTA) 5.3% +1
6. ADIDAS (ADIDAS) 5.1% -1
7. CANON (CANON) 3.9% +4
8. BOSCH (BOSCH) 3.8% +2
9. ASUS (ASUS) 3.7% +8
10. PHILIPS (PHILIPS) 3.5% +6
11. HP (HP) 3.5% +3
12. SONY ERICSSON (SONY ERICSSON) 3.3% +3
13. NIKE (NIKE) 3.1% -1
14. LG (LG) 2.8% -5
15. NISSAN (NISSAN) 2.2%
16. COCA-COLA (COCA-COLA) 2.1% -3
17. REEBOK (REEBOK) 2.1%
18. MERCEDES (MERCEDES) 2.1% -10
19. BMW (BMW) 2% -12
20. HONDA (HONDA) 1.9%
1. SONY (SONY) 15.1%
2. SAMSUNG (SAMSUNG) 14.5%
3. NOKIA (NOKIA) 11.7%
4. PANASONIC (PANASONIC) 6.6%
5. ADIDAS (ADIDAS) 5.1%
6. TOYOTA (TOYOTA) 4.7%
7. BMW (BMW) 4.2%
8. MERCEDES (MERCEDES) 4%
9. LG (LG) 3.9%
10. BOSCH (BOSCH) 3.5%
11. CANON (CANON) 3.1%
12. NIKE (NIKE) 3.1%
13. COCA-COLA (COCA-COLA) 2.8%
14. HP (HP) 2.8%
15. SONY ERICSSON (SONY ERICSSON) 2.8%
16. PHILIPS (PHILIPS) 2.7%
17. ASUS (ASUS) 2.5%
18. SIEMENS (SIEMENS) 2.5%
19. AUDI (AUDI) 2.2%
20. TOSHIBA (TOSHIBA) 2.1%


Проценты даны от числа респондентов, назвавших один из брендов TOP20.

Цитата:

Кевин Робертс Кевин Робертс
генеральный директор компании «Saatchi & Saatchi»

« Я уверен, что бренды, заслужившие любовь потребителей, могут продаваться по более высокой цене. И я также убежден, что в каждой товарной группе есть только один Lovemark »

Другие цитаты

История:

Нам очень нравится марка Sony. У нас и телефон, и фотоаппаратура, и  даже каналы подключили с названием Sony (там тоже очень хорошие передачи и телесериалы идут).

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